Privacy policy

The WKND Edit (thewkndedit.in) Last updated: May 2026

1. Introduction

The WKND Edit ("we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and your rights under applicable law including India's Digital Personal Data Protection Act, 2023 (DPDPA).

By using thewkndedit.in (the "Services"), you consent to the practices described in this policy.

Contact us: hello@thewkndedit.in

2. Personal Information We Collect

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you. Information that is anonymised or de-identified is not considered personal information.

Depending on how you interact with our Services, we may collect:

  • Contact details — name, address, billing address, shipping address, phone number, and email address
  • Financial information — payment card details, financial account information, transaction details, and payment confirmation (processed securely via payment gateways — we do not store card numbers)
  • Account information — username, password, security questions, preferences and settings
  • Transaction information — items you view, add to cart, wishlist, purchase, return, exchange or cancel, and your past transactions
  • Communications — information you include when contacting us, such as customer support inquiries
  • Device information — device type, browser, network connection, IP address, and unique identifiers
  • Usage information — how and when you interact with or navigate our Services

3. How We Collect Personal Information

We collect personal information from the following sources:

  • Directly from you — when you create an account, place an order, communicate with us, or otherwise provide information
  • Automatically — through your device when you use our Services, via cookies and similar tracking technologies
  • From service providers — when we engage them to enable certain technology or when they process data on our behalf
  • From partners or other third parties — as permitted by applicable law

4. How We Use Your Personal Information

We use your personal information to:

  • Fulfil orders and provide Services — process payments, fulfil orders, arrange shipping, facilitate returns and exchanges, manage your account, send order notifications, and create a personalised shopping experience
  • Marketing and advertising — send promotional emails, SMS, or postal communications (only with your consent), and show relevant ads on our Services or other websites based on your activity
  • Security and fraud prevention — authenticate accounts, detect and investigate fraudulent or malicious activity, and secure our Services
  • Customer support — respond to your queries and maintain our relationship with you
  • Legal compliance — comply with applicable law, respond to legal process, and enforce our terms and policies

5. How We Share Your Personal Information

We do not sell your personal information. We may share it in the following circumstances:

  • Service providers — Shopify (website hosting and e-commerce infrastructure), payment gateways (Razorpay, Cashfree, or similar), courier partners (Delhivery, Shiprocket, or similar), IT management, data analytics, and cloud storage providers
  • Business and marketing partners — to provide marketing services and show you relevant advertising. These partners use your information per their own privacy policies
  • At your direction — when you request us to share information, such as through social media integrations or login integrations
  • Corporate transactions — in connection with a merger, acquisition, or bankruptcy
  • Legal obligations — to comply with subpoenas, search warrants, court orders, or other legal requirements
  • Protection of rights — to enforce our terms of service or protect the rights of our users or others

6. Our Relationship with Shopify

Our Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of our Services in order to provide and improve them. Information you submit may be transmitted to Shopify and to third parties that may be located in countries other than where you reside.

To help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data from your interactions with our store, along with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information for those purposes.

To learn more about how Shopify handles your data and to exercise your rights, visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

7. Cookies

We use cookies and similar technologies to:

  • Keep items in your cart and remember your preferences
  • Analyse website traffic (Google Analytics)
  • Enable personalised advertising (Meta Pixel, Google Ads)
  • Support Shopify's platform functionality

You can manage or disable cookies through your browser settings. Note that disabling certain cookies may affect website functionality. You may also have rights to opt out of targeted advertising — see Section 9 for details.

8. Third-Party Websites and Links

Our Services may link to websites operated by third parties (including Instagram, Amazon, and Flipkart). We are not responsible for the privacy or security practices of those sites. We recommend reviewing their privacy policies before providing any personal information.

9. Your Rights and Choices

Depending on where you live, you may have some or all of the following rights:

  • Right to Access / Know — request access to the personal information we hold about you
  • Right to Delete — request deletion of your personal information
  • Right to Correct — request correction of inaccurate information
  • Right of Portability — receive a copy of your data and request transfer to a third party
  • Right to Withdraw Consent — opt out of marketing communications at any time via the unsubscribe link in our emails or by contacting us
  • Right to opt out of targeted advertising — depending on where you live, you may direct us not to share your information for targeted advertising based on your activity across different websites

Under India's DPDPA 2023, you additionally have the right to:

  • Nominate a person to exercise your rights in case of death or incapacity
  • File a grievance with us or with the Data Protection Board of India

To exercise any of these rights, contact us at hello@thewkndedit.in. We will respond within 30 days and will not discriminate against you for exercising your rights. We may need to verify your identity before processing your request.

You may also designate an authorised agent to make requests on your behalf. We will require proof of authorisation before accepting such requests.

To exercise rights related to data processed by Shopify directly, visit https://privacy.shopify.com/en.

10. Children's Privacy

Our Services are not intended for children under 18 (or the age of majority in your jurisdiction). We do not knowingly collect personal information from minors. If you are a parent or guardian and believe your child has provided us with personal information, contact us at hello@thewkndedit.in and we will delete it promptly.

We do not knowingly sell or share personal information of individuals under 16 years of age.

11. Data Security and Retention

We implement industry-standard security measures including SSL encryption, secure payment processing, and access controls. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security. We recommend you do not use unsecured channels to communicate sensitive information.

We retain your personal information for as long as necessary to fulfil your orders, maintain your account, comply with legal obligations (including 7 years for tax and accounting records), resolve disputes, and enforce our agreements.

12. International Transfers

Your personal information may be transferred to, stored, and processed in countries other than where you reside, including through Shopify's global infrastructure. Where required by applicable law, we will rely on recognised transfer mechanisms to protect your data during such transfers.

13. Grievance Officer

In accordance with India's Information Technology Act, 2000 and DPDPA 2023:

Grievance Officer: The WKND Edit Email: hello@thewkndedit.in Response time: Within 30 days of receiving your complaint

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the revised policy on this page with an updated "Last updated" date and provide notice as required by applicable law. Continued use of our Services after changes constitutes acceptance of the revised policy.

The WKND Edit | thewkndedit.in | hello@thewkndedit.in